WHAT IS THE LITTLE BLACK DRESS INITIATIVE?
Founded in 2014 by the Junior League of London, #TheLBDI is a social media-driven awareness
campaign and fundraiser. Participants wear one black dress (or outfit) and a branded button for
5 consecutive working days to:
RAISE AWARENESS of our League’s issue (Positively Impacting Teenagers) specifically
highlighting the difficulties facing those who are in need and have few resources.
UNDERSTAND how limited resources affect daily life; and
OFFER AN OPPORTUNITY for your network to donate in support of the Junior League of
Waterloo-Cedar Falls and our mission of training volunteer civic leaders and our
development of new community programs
WHY SPONSOR?
IDENTITY
Increase awareness of your company as a catalyst for change by aligning your brand with our event and promoting awareness of issues facing our teen population.
ACCESS
Be confident you are reaching key influencers in our community with your marketing message by partnering with us.
COMMUNITY
Establish your presence in the local community as an organization that is positively impacting our vital, yet underserved group of future leaders.
OUR MISSION
The Junior League of Waterloo-Cedar Falls, Iowa, Inc. is an organization of women committed to promoting volunteerism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.
The Little Black Dress Initiative was created to bring awareness on the effects of poverty. Participants wear the same black dress every day for a week along with a button that says “Ask Me About My Dress” to allow the opportunity for questions about the initiative and raise funds for the League’s programs.
SPONSORSHIP LEVELS FOR LITTLE BLACK DRESS INITIATIVE
WE LOVE OUR SPONSORS!
Premier Partner
$2500
8 Tickets to Leadership Luncheon
5 Mentions in our Event Related Social Media Campaign
Identified in the Media Campaign
“Business of the Day” sponsor opportunity
Logo or Advert in media slides at Luncheon
Logo on Luncheon invitations
Additional Benefits
Sponsoring Partner
$1000
4 Tickets to Leadership Luncheon
3 Mentions in our Event Related Social Media Campaign
Identified in the Media Campaign
“Business of the Day” sponsor opportunity
Logo or Advert in media slides at Luncheon
Promotional Partner
$500
2 Tickets to Leadership Luncheon
1 Mentions in our Event Related Social Media Campaign
Identified in the Media Campaign
The Junior League of Waterloo-Cedar Falls is thrilled to hold our second annual Little Black Dress Initiative week during October 12th – 16th, 2020. By being “Plain for a Purpose” we will encourage our community to start asking the tough questions about issues facing teenagers in our community like: mental health and self-esteem, food insecurity, homelessness and lack of resources needed to succeed in school. We will include a community leadership luncheon on Tuesday, October 13th, 2020, online silent auction as well as social media campaign to bring awareness to these issues facing teens in our community.
Promotion Items for Swag Bag Conditional on In Person Event:
(100 – 150 items): Optional
Please plan to have promotional items like marketing brochures, postcards, and swag delivered to us or available for pickup by a Junior League team member by October 1, 2020.
Audience:
- 100+ Leaders, Managers and Community members of the Cedar Valley.
- Drawing entry for giveaways and lunch included with the in person event.
- For questions, contact: jlwcffunddev@gmail.com
- For additional tickets register here.